E-commerce, the “innovative” tradition

In a dynamic society, Cefalù enters the electronic commerce

“I would trade all of my technology for an afternoon with Socrates” [Steve Jobs]

Adaptation is a good characteristic in a world increasingly projected toward “virtual”. It is important to keep up with those changes, which happen faster than predicted, from one day to another, and which upset the approach to use even in everyday life circumstances. Something such as buying a dress, a handbag or a pair of shoes we may like can be done while sitting comfortably on our sofas. Thanks to the initiative of a young resident of Cefalù, Dario Castrovinci, even the Sicilian town managed to enter the e-commerce market. That is how caposerio.com, the website of one of the oldest shops in town, Caposerio, was born. It is a new approach, a veritable shop window for the town of Cefalù, which is projecting its image further and further, preparing to receive orders from all over the world: Spain, Russia, France, England and many other.

Caposerio is not the only shop in Cefalù and the surrounding areas which has entered e-commerce. Many Sicilian products can be exported through the website of La Trinacria restaurant, latrinacriacefalu.it, and through that of Le Petit Tonneau wine house, lepetittonneau.it. A wide choice of wines, liqueurs and passito wines from the most prestigious Sicilian wineries, together with the opportunity of tasting typical gastronomy products such as almond amaretti, caponata, Sicilian artichokes, various kinds of patés and much more without leaving the comfort of your home.

But there’s more! Thanks to the pesceazzurro.it website, the taste of the Sicilian seas becomes even more international: you can now buy canned delicacies, such as tuna, mackerel, anchovies, smoked sword fish and salmon, as well as other products, all having in common the artisanal production process and all of them branded Pesce Azzurro. Let’s not forget about some delicacies from the Madonie, which you can buy on lumacamadonita.it and madoniecibus.com. It’s a simple way to receive snail caviar, also known as white caviar, made with the eggs of the Madonie snail, as well as other products such as marmelades, biscuits, fresh pasta and much more.

From a commercial point of view, as a result of this kind of initiatives, Cefalù can be considered a smart town that can now be accessed in many more ways, including that of e-commerce. The freshness of innovation contrasts with a town full of tradition and history, creating an oxymoron able to intrigue whoever decides to visit it.